Catch the excitement at the RAC Arena as the West Coast Fever hit the court at tomorrow’s LiveLighter® round, inspiring its ‘Green Army’ of supporters to prioritise their health and wellbeing.
Healthway Chief Executive Officer Colin Smith said the LiveLighter® round – promoted by Healthway in partnership with the West Coast Fever – highlighted the importance of healthy eating, hydration, movement and overall wellbeing.
“Fans will be guaranteed plenty of exciting on-court action, along with a lively silent disco in Fever Alley and a LiveLighter® challenge at quarter time, launched by the Minister for Preventative Health, the Hon. Sabine Winton MLA,” he said.
Beyond this match day activity, the LiveLighter® campaign is visible at all West Coast Fever games, and players encourage healthy lifestyles by promoting nutrition education at community events.
Ms Winton said West Coast Fever was a leading example of a national sporting team actively and visibly promoting healthy lifestyles.
“The Fever are powerful female role models, inspiring young netballers and fans both on and off the court, and that’s what truly makes a difference,” she said.
“Through educational initiatives, interactive events, and community-driven programs, the LiveLighter® campaign is empowering individuals to make informed, healthier lifestyle choices.”
Mr Smith said Healthway had provided nearly $4.5 million in funding to support West Coast Fever promote various health messages since 2009.
“Through our 17-year partnership with the West Coast Fever we have successfully eliminated all unhealthy sponsorships at the elite level of netball in WA,” he said.
“This has reduced the community’s exposure to junk food advertising, creating a safe environment for families to enjoy the sport.”
