Healthway Sponsorship – FAQ’s

Before applying

Who can Healthway sponsor?

Incorporated organisations (includes companies, not-for-profits and statutory bodies).

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What can Healthway sponsor?

Arts activities and Community Events, and Sport (includes active recreation and motor sport) events and activities.

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What doesn’t Healthway sponsor?

  • Individuals.
  • Events or activities which are curriculum-based, or part of the educational institution’s core activities.
  • Events or activities where the primary focus is fundraising.
  • Capital works, major equipment or infrastructure costs.
  • Interstate or overseas projects. However, sponsorship requests from national or international groups can be considered if the sponsored event or activity is taking place in WA.
  • Interstate or overseas travel or tours.
  • Conferences or publications.
  • Events or activities that promote a particular religious or spiritual philosophy.
  • Events or activities that promote a political organisation or political outlook.
  • Events or activities associated with boxing, or any activity that allows the deliberate targeting of the head within the rules.
  • Retrospective requests.

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How much sponsorship can I request?

Applicants may request any amount of sponsorship they consider appropriate. Healthway sponsorships have ranged from as little as $1,000 to over $1 million. Sponsorship applications are segmented into three categories, with slightly different application and acquittal requirements for each category: Under $5,000; $5,000-$50,000; and over $50,000. All applications are carefully assessed and offers of sponsorship take into account the commercial market value and the health promotion value of the sponsorship opportunity. Applicants are advised not to under or over-estimate the sponsorship request. If unsure about the value of your sponsorship, we strongly suggest you discuss your application with Healthway prior to submission. Healthway sponsorship staff members are keen to work with you and can be contacted on (08) 9476 7000.

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What can I do prior to applying to help my application?

It is important that organisations applying for sponsorship have a good understanding of Healthway’s purpose, priorities, objectives and policies. The primary purpose of Healthway sponsorship is to promote health campaign messages to Healthway priority groups. It is therefore especially important for applicants to consider the likely audience and opportunities available to Healthway to promote a health message in association with your event or activities.

Applicants are strongly encouraged to review the Healthway Strategic Plan and Healthway sponsorship policies. Applicants can also discuss their application with Healthway staff. Healthway sponsorship staff members are keen to work with you and can be contacted on (08) 9476 7000.

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Is there someone I can talk to?

Absolutely. Healthway sponsorship staff members are keen to work with you and can be contacted on (08) 9476 7000. Organisations should not discuss their applications directly with individual Healthway Board or Committee members. Members of the Board and Committees are bound by a Code of Conduct that addresses matters such as lobbying and conflicts of interest. Discussing your application with a Board or Committee member may result in the member having to declare a conflict in respect to your application.

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Applying

How can I apply?

If your organisation is interested in Healthway sponsorship, we suggest you call us to discuss the application prior to submission. Healthway sponsorship staff members are keen to work with you and can be contacted on (08) 9476 7000.

Applications forms and application guidelines are available on the Healthway website.

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When can I apply?

Applications for sponsorship can be made at any time but must be received by Healthway at least four months prior to the start of the sponsored activity or event for all sponsorship requests of $5,000 or over, or three months in the case of applications under $5,000. These deadlines will be strictly applied. Organisations are advised to submit their application as early as possible and well before the minimum cut-off period. Sponsorship of an annual program of events or activities will generally be aligned with either the calendar year (January to December) or financial year (July to June) and will have an application deadline published on the Healthway website.

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Is my sponsorship request likely to be successful?

Healthway receives over 1,000 applications for sponsorship every year and the sponsorship program is highly competitive. The sponsorship approval rate does vary, however over 50% of applications will typically receive an offer of sponsorship.

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How many times can I apply?

Healthway will generally not provide organisations with more than one sponsorship per year, so applicants seeking support for multiple programs or events should plan ahead and include all activities in an application for annual sponsorship. In exceptional circumstances where an organisation might run two very different types of events, for example a community program and an elite championship, more than one application in a 12 month period may be accepted.

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How long is the process?

Generally around four months, though some decisions may take longer. Please allow sufficient time for promotion and marketing of the sponsored event or activity, as inadequate lead-time may reduce the chances of your application being successful.

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Who makes the final decision?

Sponsorships over $5,000 in value are reviewed by an Advisory Committee and approved by the Board of Healthway. Sponsorships under $5,000 are approved by Healthway’s Executive Director.

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Can I apply for another sponsorship, if I haven’t provided a final report and acquitted the last sponsorship?

Yes. We understand that it is not always practical to acquit a current sponsorship before applying for another sponsorship. We will however need to consider what stage your current sponsorship is at and why it hasn’t been acquitted. Any decision on a new sponsorship request will take this information into consideration. Any sponsorship older than one year that has not been acquitted must be finalised prior to any new sponsorship being assessed.

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Is there someone who can provide assistance with my application?

Absolutely. Healthway sponsorship staff members are keen to work with you and can be contacted on (08) 9476 7000.

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Conditions of sponsorship

What conditions of sponsorship will Healthway require?

All Healthway Sponsorship Agreements include conditions regarding sponsorship benefits and other general requirements e.g. insurance requirements. All sponsored organisations will also need to comply with Minimum Health Policy Requirements relating to issues such as smoking, alcohol and healthy food.

Sponsorship may also be offered on condition that your organisation reduces or discontinues other sponsorship arrangements. Typically these conditions will relate to sponsorship promotions for alcohol or unhealthy foods and drinks. There is good evidence that promotions for alcohol and unhealthy foods can have a significant influence on harmful alcohol consumption and obesity. For this reason, it is an explicit objective of the Healthway sponsorship program to reduce alcohol and unhealthy food sponsorship promotions where possible. For further information see the Healthway Co-sponsorship Policy and Guidelines.

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Does Healthway require “category exclusivity” for sponsorship?

Yes. Healthway sponsorship contracts will generally restrict organisations from entering into new sponsorship agreements resulting in the promotion of alcohol or unhealthy foods and drinks. Sponsored organisations are required to seek approval from Healthway prior to entering into new agreements resulting in the promotion of any foods or beverages. This requirement is necessary to ensure organisations do not enter into new arrangements (during the term of their Healthway sponsorship) that would have had a material bearing on the assessment of their application.

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Will Healthway require my organisation to promote a health message as part of a sponsorship agreement?

Generally yes. The promotion of health messages is the primary focus of the Healthway sponsorship program and most sponsored organisations are required to promote a health message. The extent of opportunities to promote a health message is an important factor in determining the value of the sponsorship to Healthway.

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Can my organisation determine the health message to be promoted?

No. The matching of a health message to a sponsorship is determined by Healthway and will usually be advised at the time the sponsorship is offered.

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Will Healthway restrict the capacity of my organisation to serve or sell alcohol?

No. Healthway policies do not prevent organisations serving alcohol in accordance with liquor legislation requirements and Healthway Minimum Health Policy Requirements.

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Will Healthway restrict the capacity of my organisation to accept sponsorship from the local hotel or restaurant?

No. Healthway policies do not prevent sponsorship by licensed premises such as hotels or restaurants, provided there are no associated promotions for alcohol products.

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What is considered an “alcohol promotion”?

Alcohol promotions can take many different forms. Logo placement, verbal acknowledgement, branded merchandise and clothing, product tastings, competitions, product placement, advertising and website links are all forms of promotion. If unsure about alcohol promotions please contact Healthway. Healthway sponsorship staff members are keen to work with you and can be contacted on (08) 9476 7000.

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Will my organisation be required to remove all alcohol promotion from the bar area?

No. Modest point-of-sale promotions such as branding on fridges, bar taps and menu boards are not restricted under Healthway sponsorship arrangements.

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Will my sponsorship be jeopardised if someone is observed smoking at my Healthway-sponsored event?

All Healthway sponsored events and activities are required to be maintained as smoke-free, in accordance with the Minimum Health Policy Requirements. Healthway expects sponsored organisations to use their best endeavors to maintain all events under their control as smoke free. Infrequent breaches of the smoke free requirement will not put the sponsorship at risk, provided the organisation is acting in good faith and taking every effort possible to maintain the event as smoke free.

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After-approval

How will I know if my application has been approved

Healthway provides written advice on the outcome of all applications for sponsorship, usually within 1-2 weeks of the decision. Letters to successful applicants will outline the amount of sponsorship offered, the health message to be promoted, and any special conditions of the sponsorship offer.

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How are payments made?

Healthway sponsorships are paid through an electronic funds transfer. Sponsorship payments will be made once the offer of sponsorship has been formally accepted and the sponsorship agreement signed. Most sponsorships will incorporate a milestone payment schedule, where part payments are made on the satisfactory completion of sponsorship milestones.

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Can I get feedback if my application for sponsorship is not successful?

Yes. Unsuccessful applicants are invited to contact Healthway for feedback. Healthway sponsorship staff members can be contacted on (08) 9476 7000.

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Can I have a funding decision reviewed?

Organisations are strongly advised to review the point 10 on page 5 of the sponsorship guidelines.

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What happens if my Healthway-sponsored event can’t proceed as proposed?

Healthway approves sponsorship on the basis of information provided in the application. The sponsorship may be withdrawn should circumstances arise where a sponsored event cannot proceed as proposed in the application, or the sponsorship benefits as proposed in the application are no longer available. Monies already paid in relation to the event may need to be repaid. Healthway may consider other sponsorship opportunities to be substituted as an alternative to the originally sponsored event/s, if they are assessed as providing health promotion returns of similar value and occur within a similar time period.

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Last modified: 2016-06-22